HBC 2020


In the interest of Black communities locally, nationally and internationally; Healthy Black Communities, Inc.’s board of directors and management staff developed this strategic plan to serve as a road map in developing programs and services responsive to health disparities affecting Black communities.  It provides a blueprint for program, organization and community development.  The Board Chair and Chief Executive Officer will review its progress quarterly and update the plan annually as needed.

This plan was developed with broad involvement and guidance from the Board of Directors, Management Staff, Center’s Advisory Board Members, consumers and community stakeholders, both domestically and internationally.  As key components are realized, additional board members as well as community stakeholders, funders and consumers will be engaged to participate in implementation of programs and services.

Since 2001, HBC has been guided by an unapologetic approach to developing programs, services, partnerships and collaborations that ultimately contribute to the health and well-being of Black communities.

HBC’s Board of Directors conducted a SWOT (i.e. Strengths, Weaknesses, Opportunities and Threats) Analysis to gain a macro view of where the organization is currently, and the direction it needs to go.  This analysis was useful in assessing both the challenges and opportunities the organization is likely to face over the next eight years and set the context for the choices reflected in this strategic plan.

Executive Summary

Healthy Black Communities, Inc. mission is to protect and promote healthy Black communities, domestically and internationally – through program, organization and community development.

Assisting in the development of healthy Black communities begins from inception to the grave, ensuring that the maximum quality of life is realized for each human being, regardless of where they are in the world, the United States of America, Africa, South America or etc.  Improving the core health of Black communities requires the organization to work with individuals, organizations, government, businesses, faith based organizations, sororities and fraternities, colleges and universities, tribal leaders and chiefs, as well as public health officials.  This can only be done one relationship at a time working in one community at a time.

Over the next eight years, HBC realizes technological developments will reach beyond its imagination; communities and countries will experience an increase in disease burden due to global warming and other environmental factors; and this organization has a responsibility to take the lead in realizing its mission.

Within each Center (division) of the organization, there are specific focal points that require concentration, funding and vision.

The Center for Black Family Wellness is designed to develop program and services that work to improve the quality of life for Black Families, regardless of how family is defined.  HBC can no longer lock the family structure with male, female and children.  Families have become dynamic and so to must the focus of health and wellness for them.

The Center for Black Same Gender Loving Development is designed for a number of reasons.  One of the main focuses of this Center is to build the divide within Black communities between those with different sexual orientations.  When it comes to health, the issue of HIV/AIDS, breast cancer, diabetes and obesity are not separated by sexual orientation.  So HBC, while working exclusively with Black same gender loving communities, has to foster relationships across sexual identities.

The Center for International Excellence is designed to assist Blacks in developing countries address health disparities and issues most pressing.  Based on existing international relationships held by the organization, it is important to listen for those health issues that are important to those we meet.  Utilizing the Paulo Friere community mobilization model, HBC facilitates conversation and dialogue within international communities with the intentions of helping them discover the answer.  The organization realizes its role is to access organizational history, infrastructure and capacity to garner resources domestically and internationally to assist communities become healthy, vibrant and strong.

The Center for Organization and Technology Development has a dual role: (1) serve as a role model to small and medium sized nonprofit organizations and provide tools and information on how to develop viable organization structures; and (2) assist in bridging the digital divide within Black and Brown communities.  The Internet will continue to evolve and while organizations, businesses and governments are progressing at a rapid pace – Black and Brown people are being left drastically behind.

This Strategic Plan provides information internally and externally for those who work for HBC, govern the organization, partners, funders of programs and services, volunteers and otherwise.  The idea is to have a way forward and this plan provides just that!

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Background and History

Since its inception in 2001, HBC has maintained an unapologetic approach to focusing on health education and disease prevention in Black communities.  The organization’s founders (Emmanuel L. Dennis, LaMont “Montee” Evans and Luga J. Joseph) had an idea that Black people deserve to be healthy and as Black Men, they had a responsibility to step up to the plate and make it happen.

With a dynamic board of directors, the organization set out to identify organizations, businesses, government and individuals who would be instrumental in assisting the organization realize its mission and vision.

From Atlanta to Africa, HBC has certainly developed a reputation of responsiveness and cordiality.  Having opened its first office in Decatur, GA in 2002 to moving operations to Atlanta, GA in 2010 – HBC is an organization on the move.  In February 2007, HBC was able to secure an office space in Accra, which is Ghana, West Africa’s capital city as well as sign an International Memorandum of Understanding with Le Soutien in Cote d’Ivoire, West Africa, a US Agency for International Development (USAID) funded organization around HIV/AIDS education and female genital mutilation reduction.

Domestically, National Black HIV/AIDS Awareness Day is the signature project for the organization that consumes a wealth of time, energy and resources.  With a Chief Executive Officer who has been passionate about HIV/AIDS since the early 90s, it is no wonder that HBC/Evans has served at the helm of this national/international community mobilization initiative.  HBC is poised to serve as the lead organization for NBHAAD in years to come.

With a stable and academically credentialed board of directors, clear focus for each Center and knowledgeable management staff; HBC is confident in its ability to garner local, federal and foundation resources at a pace that will complement growth and development.

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Historical Overview

In 2008, there are seven key activities HBC either conducted or participated in that require acknowledging:

  • Ghana, West Africa:  HBC’s Chief Executive Officer was able to attend the African Cup of Nations to show USA’s support for the country it has operations in.  In addition, the organization secured an office space and met with its five Ghanaian international partner organization leaders (Development Solutions – Denu, Charity Youth Organization – Berekum, Centre for Popular Education and Human Rights Ghana – Accra, Young Ghana Youth Organization – Winneba and Gosanet Foundation - Ho).
  • Cote d’Ivoire:  HBC toured the offices of Le Soutien, a nongovernmental organization (NGO) funded by US Agency for International Development and signed an International Memorandum of Agreement to work in partnership with the organization around HIV/AIDS education in local villages and communities as well as female genital mutilation reduction in key parts of the country still practicing this tradition.
  • HBO:  HBC continues to foster its relationship with HBO by attending documentary premieres and speaking with potential donors.  HBO has committed to allow HBC to utilize its premiere platforms to promote the organization’s mission and vision.
  • National Black HIV/AIDS Awareness Day:  HBC/Evans has served as the lead organization for this national/international community mobilization initiative by maintaining its website (www.blackaidsday.org), designing the annual poster and postcard and working with individuals and community stakeholders planning an event and/or activity to happen on that day.
  • NBHAAD Town Hall Meeting:  HBC, in partnership with The Grounds Coffeehouse in the West End Area of Atlanta held a town hall meeting to focus on HIV/AIDS in the third most impacted zip code for Blacks and HIV/AIDS in Atlanta.  Representatives from the Centers for Disease Control and Prevention, Multi Cultural Addictions Network (Orlando, FL) and National Black Alcoholism and Addictions Council (Orlando, FL) participated as well as SisterLove, Inc. and AIDS Research Consortium of Atlanta, both are Atlanta based organizations.
  • DB Consulting Group, Inc. Funding:  HBC was able to secure a contract in the amount of $52K for the maintenance of the NBHAAD website, develop the evaluation tool/instrument, maintain communications with community stakeholders and provide imagery development services.
  • Gilead Sciences, Inc.:  HBC has formed a partnership with Gilead Sciences, Inc. to promote its “HIV Treatment is Power” social marketing initiative to get more people tested for HIV and into treatment.
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HBC’s vision serves as the framework for the organization’s road map and will guide every aspect of the organization’s development of programs and services as well as what needs to be accomplished in order to achieve sustainable and quality growth as a domestic and international organization.

  • Human Resources:  Provide a safe and challenging work environment that allows people to realize their value and worth, while contributing to the organization.
  • Program and Service Portfolio:  Develop within each community the organization has a presence, an array of programs and services that are directly responsive to need.
  • Partnerships, Collaborations and Relationships:  Nurture a healthy network of individuals, organizations, funders, government agencies, countries and communities that work towards the common goal of health education and disease prevention.
  • Domestic and International Presence:  Serve as a responsible universal citizen in the countries HBC operates and assist in making a difference by contributing to the health and wellness of Black communities.
  • Financial Resources:  Never seize to identify small, medium and large financial opportunities that allow the organization to be programmatically and fiscally responsible.
  • Infrastructure and Capacity:  Ensure that the growth and development of the organization is comparable to its leadership and management.
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Goals of HBC

In order to pursue the strategic direction described herein, HBC will:

  • Identify local, federal, foundation and international funding opportunities to ensure programs and services are developed at a pace comparable with organization’s leadership and management capacity.
  • Continue to foster and build relationships, partnerships and collaborations that shall serve to expand the reach of programs and services offered to communities the organization has a presence.
  • Strategically identify board members who are able to assist in identifying resources as well as posses’ academic credentials that will serve in ensuring competent leadership.
  • Develop a programmatic framework for each Center within the organization’s structure and employ competent managers who have the skills to further develop their portfolio of funding sources, programs and services.
  • Form partnerships with nongovernmental organizations in peaceful African countries whereby health education and disease prevention best practices can be exchanged between the organizations.
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Core Operating Values

Core Operating Values are the fundamental values or ideals at the heart of HBC; they articulate ideas the organization aspires to hold itself accountable for and offer guidance about how the organization behaves in carrying out its mission.

The following core operating values influence the culture and public image of HBC as an effective local, national and international community-based organization serving a wide variety of individuals, families and communities.

Caring Attitude – HBC will demonstrate compassionate support and concern for Black communities regardless of socioeconomic status.  As a part of this caring attitude, HBC will educate and inform consumers and their families about health and wellness issues most disproportionately impacting their neighborhood.

Responsiveness – HBC will work tirelessly to find solutions that meet the needs and preferences of those communities it operates in through direct programs and services or by making referrals to other providers.

Respectfulness – HBC honors and respects the choices of Black people, encouraging each person to take control over their own life, and helps to shape these choices based on what is important to each individual.  The organization respects the role that families have in helping to shape these choices as well.

Individualized Support – HBC knows that people’s needs vary significantly and can change over time; the organization will always seek to understand the individual and co-create the right support services for both individual and community development.

Diversity – While HBC is an unapologetic Black focused organization, the board and management staff understand that Black people do not live in a vacuum and participates in broader diverse communities.  With this in mind, the organization’s programs and services will be provided to as many people as financial resources are able to support.

Integrity and Accountability – HBC has the highest level of integrity in its administrative, service and outreach activities; the organization ties these activities directly to its mission and maintains reports and records accurately as well as secures information and data on consumers in a safe space.

State of the Art Practices – HBC aims for excellent, high quality, state-of the-art approaches that Black individuals and families can always count on to be there.

Partnerships – HBC works with a wide variety of partners and advocates for quality service by all partners.

Advocacy – HBC educates the public and advocates for the long-term bests interests of health disparities disproportionately impacting Black communities.

Financial Sustainability – HBC believes its work as an advocate and service provider will be needed for many years into the future.  Therefore, the organization strives to deliver on its mission with thoughtful strategic choices that ensure sufficient financial resources have been identified.

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Human Resources

HBC will develop a stable, highly qualified and motivated workforce that actively deliver the organization’s mission as well as assist in identifying funding opportunities that are responsive to needs of those communities the organization operates.

Resource Development

HBC will be a highly visible, well-respected, nonprofit organization that attracts increased numbers of interns, volunteers and higher levels of donations/contributions to support operations and the portfolio of programs and services to be offered.

Successful implementation of this strategic plan will result in more quality support services delivered to individuals, more individuals welcomed in the community and actively involved in community life, and a broader array of resources in the community valuing and supporting Black people.  The ultimate result HBC aspires to achieve is far beyond high quality support services for Black people.  It is about changing community conditions that make full community life possible for every person.

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Funding Sources

While government contracts will serve as a significant source of funding for the organization, HBC has a robust and innovative fund raising program earning resources from private sources including individuals, foundations, corporations and businesses. HBC’s funding strategy is vast, yet can be realized.  The organization has seven key points of entry for resources to be garnered for programs, services and the overall operations of the organization.

  • Private Donations/Contributions:  Continue to form relationships with individuals and groups that connect with the mission and vision of Healthy Black Communities, Inc. to garner donations and contributions.
  • Fund-raiser(s):  To identify a major fund raiser annually that will provide the organization with unrestricted funds to cover operations; explore the development of additional programs and services; as well as provide resources for HBC’s Wish List.
  • Sponsorship(s):  To identify corporations and businesses that provide tangible and non-tangible resources for programs and services developed by the organization.
  • Locally (Atlanta, GA):  To develop partnerships and relationships with various organizations, businesses, foundations and government agencies in Atlanta (i.e. Georgia Department of Human Resources, Community Foundation, United Way of Greater Atlanta, other organizations via subcontracts, etc.) that provide funding to nonprofit organizations serving the Atlanta Metropolitan Community.
  • Nationally:  To identify foundations and corporations that provide funding for programs and services identified by the organization (i.e. Xerox, Coca Cola Foundation, IBM, Ford Foundation, Henry J. Kaiser Family Foundation, etc.).
  • Federal Government:  In addition to subscribing to grants.gov, grantsolutions.gov and other federal grant making agencies that provide funding for health and wellness programs and services developed by each Center within the organization, HBC will seek strategic ways of acquiring government funding to deliver programs and services.
  • International:  Identify domestic and international funders who provide grants to US based nongovernmental organizations (NGOs) to do programming in those countries the organization has established a focus and presence (i.e. Ghana & Cote d’Ivoire).
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SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis

This section of the Strategic Plan will look at the strengths, weaknesses, opportunities and threats the organization has assessed.  It is intended to share those environmental facts and trends in the operations of the organization that are likely to affect HBC’s future work.  Strengths are internal characteristics, qualities and capacities that are doing well and are part of the reason HBC is able to accomplish its mission.  Weaknesses are internal qualities that need to be improved.  Opportunities refer to external activities or trends that the organization may benefit from, connect with or take advantage of to grow or enhance its performance.  Threats are external activities or trends that threaten the current and future success of the organization.

The following is a brief summary of strengths, weaknesses, opportunities and threats highlighted by the board and management staff of HBC.  They represent a small portion of the complete environmental scan conducted by the organization.


HBC’s key strengths include the organization’s demonstrated ability to provide high quality, necessary services, which help contribute to the value and worth of Black communities.  HBC has its 501(c)3 IRS tax exempt status, nurtured relationships with three key federal agencies: Centers for Disease Control and Prevention, Department of Education and Office of Population Affairs, developed a portfolio of international relationships as signified by International Memorandums of Agreements, forged local and national relationships and partnerships that have been built and sustained since its inception, maintains a strong financial system and management process which includes a CPA, has academically credentialed board members, forged relationships with Ghana AIDS Commission and key members of Parliament as well as developed a new logo.  HBC has an excellent reputation and is looked to by other service providers as a leader.

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HBC’s growth and development with no additional financial resources have led some to believe the organization is not fully equipped to offer programs and services responsive to needs.  HBC recognizes that financial resources need to be secured and sustained over multi-year periods.  Its current office space does not yield room for additional programming or services.  HBC’s visibility in the local Atlanta community is scattered based on the organization having national and international work being delivered.


There is an array of opportunities HBC needs to consider moving forward:

  • Identify and secure future grant opportunities from local and federal relationships;
  • Identify and secure international funding to assist partners in delivering programs and services most pressing in the communities they serve;
  • Utilize the new logo and develop HBC as a brand for Black community health education and disease prevention programming;
  • Apply for USAID funding to do HIV/AIDS work in Ghana among commercial sex workers, same gender loving men and women as well as the fishing communities;
  • Apply for the Bill & Melinda Gates Foundation Grand Round Challenges funding on their next cycle;
  • Apply for Office of Juvenile Justice Mentoring Program funding to provide mentoring services in the West End Area of Atlanta;
  • Apply for Office of Minority Health funding for NBHAAD activities and events;
  • Apply for Centers for Disease Control and Prevention Capacity Building Assistance funding when the new cycle begins;
  • Identify and secure additional board members who are academically credentialed and experienced in nonprofit governance;
  • Identify potential office space(s) for HBC to operate in once it garners more funding;
  • Build partnerships with Atlanta colleges and universities to identify intern and fellowship opportunities for students interested in working in health and wellness for Black communities;
  • Capitalize on relationships in Ghana, West Africa and expand work into other regions of the country;
  • Host PS3/X-Box, Chess and other Tournaments for youth and young adults to serve as an entry portal for identifying health education and disease prevention programming;
  • Develop a Community Technology Center that will assist in bridging the digital divide within those communities HBC has a presence;
  • Dzodze Waste Management Community Project (Ghana);
  • Ghana TB Awareness Week;
  • Black SGL Leadership Development Institute;
  • Southern Region Black Pride Leadership Project.
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The threats considered most important to HBC include:

  • While the organization seeks federal funding, it does not want to gain a dependence on government funding.   
  • Too much funding at once without the governing or management capacity or infrastructure in place to handle it could harm the organization’s reputation and ability to develop meaningful programs and services.
  • No funding sources could cripple and eventually cause the organization to dissolve. 


Other threats mentioned include:

  • Given the baby boomer population and aging issues, HBC has to consider the development of programs and services specifically targeting this segment of Black communities.
  • With the number of nonprofit organizations in Atlanta, volunteers and donors may not be engaged forever with a single service provider.
  • The continual rise of unemployment gives way to the need for social programs and services that are traditionally acquired through employment (i.e. food, clothing, medical care, etc.). 
  • The rise of foreclosures in Atlanta makes affordable housing increasingly difficult to find and maintain.
  • Due to the rise in violent crimes, families are pushing for community based organizations to partner with law enforcement agencies to assist in reducing these challenges and protect their children in the long run.
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Strategic Direction

Based on the Board of Directors’ understanding of HBC’s mission, primary service recipients, core values and the opportunities and threats in the current environment; the next five to eight years will be a time of assessing and deepening its approaches to its work.

Concurrently, HBC will need to take more of a leadership role in working with a broader array of community resources and explore the feasibility of actively engaging volunteers.

HBC will review and deepen its existing relationships to ensure that they are working in a manner that compliments the organization’s mission and vision.  HBC will engage and emphasize consumer decision-making and community participation and integration.  HBC is committed to ensuring that all of its programs are exemplary.

HBC will continue to assess consumer and community needs to identify gaps or opportunities for development of program and service delivery.  This assessment will serve as the basis for expanding or adding new services.  The emphasis on identifying funding for programs would be the priority in the next few years, and so growth in numbers of people served would not be a priority, if at all, until the later years of this plan.

HBC will take a leadership role in working with a range of social service providers, both locally and nationally to identify and meet the needs of Black people within those communities the organization has a presence.  HBC will serve as a service “broker” when necessary.  The focus will be to ensure quality across services and eliminate duplication.

HBC will explore the feasibility of expanding its visibility in the community and making greater use of volunteers.  The organization will explore developing and supporting a network of volunteers, being more active and visible in a wide range of community initiatives, highlighting the positive role that Black people are playing in the community, and creating strong supporters for community participation throughout the broader community.

HBC will emphasize building its discretionary financial resources to invest in providing quality services.  This includes the development of an endowment and establishing a maintenance fund to take care of assets.

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Organization Objectives

HBC has identified six core objectives in ensuring that this Strategic Plan and its components are realized:

  • HBC will attract and retain qualified staff to deliver health education and disease prevention programs and services.
  • HBC will be a highly visible, well-respected nonprofit organization that attracts increased numbers of volunteers and higher levels of contributions to support operations.
  • HBC will develop a communication plan to align with the strategic plan.
  • HBC will identify financial resources that support Center programs and services as well as the overall operations of the organization.
  • HBC will focus on service delivery and maintain this core component to be reviewed whenever programs and services are funded.
  • HBC will form and develop partnerships with local, regional, national and international entities to secure resources for its broad portfolio of programs and services.

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